#8 Consumer Choices
Whether choosing a partner, a mobile phone or an insurance package, it's a major challenge for marketers to understand how people make decisions involving choices. Leading organisations are increasingly using Strategic Choice Modelling to clearly understand the drivers impacting consumers' choices of products and services. Choice modelling can expose recipients to a lot more information than researchers normally think possible and allows companies to rapidly and accurately test an extraordinarily large combination of marketing mix elements to identify the key drivers of choice and uptake.